Branding: Bonus Edition

In addition to said exciting custom stamps (see post below), _frau_rau_co. has decided to take logo printing into her own hands. Jewelry tags are something I've had going ever since always, however, they've gone through several versions of loosey goosey on printer paper and shakey hand writing. Finally, as part of the greater effort to standardize _frau_rau_co. product and push the name, tags have been designed by yours truly, freshly printed on egg white card stock and sliced up on my handy dandy paper cutter. Not too shabby if I do say so myself. I started out with a dozen dozen tags. If all goes according to plan, I'll be back at it making tags in no time!

Branding

Good evening fraus! _frau_rau_co. headquarters has been experiencing quite the bustle taking orders and developing the _frau_rau_co. brand. The Etsy shop is making its way to the eyes of other crafters, new customers and... you!

Even more exciting is the latest and greatest in FRC goods. After a long process of back and forth with custom stamp design, "_FRAU_RAU_CO." stamps finally arrived! And yes these babies actually read "_FRAU_RAU_CO." with the quotation marks. *major sigh* Luckily, it was a quick fix with my handy dandy X-ACTO knife and ink stained hands.

Lastly, I've finally come to solidifying a signature for _frau_rau_co. packaging. I've gone through a couple renditions and have settled on something that will work for all products: necklaces, bracelets & earrings - Yes! _frau_rau_co. is now selling earrings! While the _frau_rau_co. shell may always be the same, every FRC piece is, of course, 100% unique as each piece is specially made for a special frau.

See details below!

Dazed & Not So Confused

Monday I came home after a long day of clouds, scattered showers, grayness and an acute sense of that unconcerned and vague vibe that tends to percolate on these days. I snapped out of it when it dawned on me that the lighting outside at that very moment was perfect. The sun was making moves for a breakthrough and I wasn't going to let this day get the best of me. No sir - or should I say, nein herr! Here comes the sun, da da dee da! There was just enough light left in the day and cumulonimbi lingering in the sky to soften up that blazing ring of fire. I grabbed my handy dandy camera gadget and shot some pieces I've recently added to the _frau_rau_co. collection. Here's a peek:

Fools Gold & Gold Pt. II

This bold yet simple pyrite and gold necklace is perfect for any look. Every frau needs some spunk and sparkle. 

Note, pyrite coins are accepted as payment by _frau_rau_co.

Ladies. Pearls. Star Wars.

Ok let's set a couple records straight here. I think we are all aware of some common sayings that just don't merit such repetition. A little too much "ado" if you will - but remember, please don't! Many moons ago a frau by the name of Anita Loos wrote the novel Gentlemen Prefer Blondes which would go on to be a national top seller, Broadway sensation and Hollywood flick. The adaptation to the big stage introduced a slew of tunes to accompany Loos' work including "Diamonds Are a Girl's Best Friend" which has of course been renditioned by countless bombshells, blonde and non, since. Now, these two titles which have made their way into default vocabulary are subjective by nature indicating an open invitation to the opposite. I move to deteriorate these inflated stereotypes and put forward some thoughts more on point. In the spirit of conventionalism, I'll reference my good friends Jim & Dwight and honor today's holiday May the 4th (be with you) when I introduce today's blog post: "Ladies. Pearls. STAR WARS."

If anything, it's the strawberry locks that could use some special recognition every now and then with their breed of a small flock. I mean really, those birds don't fly by everyday. And pearls are more closely related to us fraus than carbon sludge will ever be. Is the organic birth of a pearl not exactly that same biological process that makes us fraus fraus in the first place? Let's keep this simple. Gentlemen prefer ladies to the lesser - blonde or non. There's nothing impressive about a diamond except for the mining - Fiona Apple once again with lyrics that cut like a --- hot knife. And Dwight, Battlestar Galactica may have had its days but let's face it, no holiday, no title.  


Thank you. May the force be with you always.