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Tuesday, May 27, 2014

Branding

Good evening fraus! _frau_rau_co. headquarters has been experiencing quite the bustle taking orders and developing the _frau_rau_co. brand. The Etsy shop is making its way to the eyes of other crafters, new customers and... you!

Even more exciting is the latest and greatest in FRC goods. After a long process of back and forth with custom stamp design, "_FRAU_RAU_CO." stamps finally arrived! And yes these babies actually read "_FRAU_RAU_CO." with the quotation marks. *major sigh* Luckily, it was a quick fix with my handy dandy X-ACTO knife and ink stained hands.

Lastly, I've finally come to solidifying a signature for _frau_rau_co. packaging. I've gone through a couple renditions and have settled on something that will work for all products: necklaces, bracelets & earrings - Yes! _frau_rau_co. is now selling earrings! While the _frau_rau_co. shell may always be the same, every FRC piece is, of course, 100% unique as each piece is specially made for a special frau.

See details below!





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